Digital Marketing Specialist

Trivandrum, India

The Digital Marketing Specialist is a strategic member of the Motif Medical marketing team. They are responsible for developing, overseeing and optimizing digital marketing initiatives to maximize brand awareness, ecommerce sales and lead conversion through paid ad channels.

Develop, implement, and lead Motif paid media strategy for various channels (including Google Ads, YouTube, LinkedIn, Facebook/Instagram, retail channels (such as Amazon) and other third-party ad sources (such as editorial sites and event sponsorships) to build brand awareness, generate e-commerce sales and qualified leads. Oversee and manage agency partners and third-party retail sites as it relates to paid adsDefine, analyze and optimize on important metrics for paid media performance. Provide monthly campaign reports on project KPIs including brand awareness and overall return on advertising spend
Advise and manage paid ads budgetary goals
Measure the success of every paid media campaign based on the performance of account KPIs.
Work with manager and designer to bring the most effective ads to market
Ensure the precise and seamless execution of paid media strategies
Drive clear revenue growth through paid media strategies and tactics
Identify, negotiate and manage strategic media placements for brand growth, lead generation programs and other promotional efforts based on segment objectives
Stay up to date with the latest paid media best practices and technologies. Brainstorm and collaborate with internal teams on new ideas and tactics
Other duties as reasonably assigned

Customer Relationship
Personal Evolution
Autonomy
Administrative Work
Technical Expertise

Responsibilities

  • 3-5 years of experience in developing and implementing digital marketing strategies
  • Creating visual concepts for promotional activities
  • Managing the digital marketing calendar
  • Maintaining the online presence and reputation of the company
  • Overseeing the creation and maintenance of social media content
  • Tracking digital marketing performance
  • Creating and updating digital marketing reports
  • Overseeing the digital marketing budget

Must Have

  • Minimum of a Bachelor’s Degree in Marketing or similar field
  • Experience with digital marketing automation software
  • Experience with Google Ads and Google Analytics
  • Knowledge of web publishing
  • Proficiency with SEO tools
  • Superb verbal and written communication skills
  • Strong interpersonal skills

Nice to have

  • Strong problem-solving skills
  • Ability to work well in a team environment
  • Strong time management skills
  • Excellent multitasking skills
  • Strong analytical skills
  • Highly developed attention to detail
  • Ability to work in a fast-paced environment
  • Ability to prioritize tasks and meet deadlines

What's great in the job?


  • Great team of smart people, in a friendly and open culture
  • No dumb managers, no stupid tools to use, no rigid working hours
  • No waste of time in enterprise processes, real responsibilities and autonomy
  • Expand your knowledge of various business industries
  • Create content that will help our users on a daily basis
  • Real responsibilities and challenges in a fast evolving company
Our Product

Discover our products.

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What We Offer


Each employee has a chance to see the impact of his work. You can make a real contribution to the success of the company.
Several activities are often organized all over the year, such as weekly sports sessions, team building events, monthly drink, and much more

Perks

A full-time position
Attractive salary package.

Trainings

12 days / year, including
6 of your choice.

Sport Activity

Play any sport with colleagues,
the bill is covered.

Eat & Drink

Fruit, coffee and
snacks provided.