Project Overview
At DEIENAMI, we partnered with a brand to engineer BeniPrint — a full-featured, multi-vendor custom merchandise platform tailored for the booming print-on-demand (POD) market. More than just an eCommerce site, BeniPrint is a complete end-to-end solution that bridges digital storefronts with automated manufacturing and logistics workflows.
The goal: Empower designers, sellers, and printers to collaborate in real time, automate the entire order lifecycle, and deliver personalized products at scale.
The Problem
Traditional custom product businesses face several challenges:
- Complex vendor onboarding and catalog management
- Lack of real-time customization or preview capabilities
- Manual print job handling and order routing
- Disconnected systems between frontend, production, and logistics
- Scalability issues as order volumes grow
The client required a scalable, automated, and vendor-friendly platform that could digitize every aspect of the business — from online ordering to physical dispatch.
Our Solution
We built BeniPrint as a robust, modular SaaS-like platform that includes:
For Vendors:
- Vendor onboarding and storefront management
- Custom product creation (T-shirts, mugs, frames, etc.)
- Real-time design preview using custom rendering engine
- Order tracking and performance analytics
For Customers:
- Clean, responsive eCommerce UI
- Easy customization with text, color, and image upload
- Real-time product mockup previews
- Multi-product carts and secure checkout
For Admins and Printers:
- Automated order routing to print partners
- Integrated manufacturing workflows
- Print-ready file generation
- Packaging and logistics coordination
- Invoice, tax, and payout management
Tech Stack & Engineering Choices
| Layer | Technology |
|---|---|
| Backend | Django (Python) |
| Database | PostgreSQL |
| Frontend | Custom HTML/CSS + JavaScript |
| Cloud Infrastructure | AWS EC2, S3, CloudWatch |
| Payment Integration | Stripe |
| Image Handling | Pillow, custom rendering service |
| Order Automation | Celery + RabbitMQ |
| Email & Notification | SendGrid, WhatsApp & Email alerts |
We chose Django for its maturity, built-in admin support, and security features, while PostgreSQL was ideal for handling structured vendor, order, and inventory data with high integrity. AWS EC2 gave us the flexibility to scale compute resources for rendering and order processing workflows.
Manufacturing & Logistics Automation
BeniPrint’s standout feature is its deep integration with the printing & logistics pipeline:
- Print job tickets auto-generated after order confirmation
- API-based communication with printing machines and job queues
- Status-based automation: from “Design Ready” → “In Print” → “Packed” → “Shipped”
- Delivery partner sync (Shiprocket, Delhivery, etc.) for live tracking
This eliminates delays, minimizes manual effort, and reduces human error across the value chain.
Security & Reliability
- Role-based access control for vendors and staff
- Data encryption for user files and designs
- Backup automation and cloud-based disaster recovery
- Monitoring with AWS CloudWatch and alerts
Results & Impact
| KPI | Impact |
|---|---|
| Time to order fulfillment | Reduced by 50% |
| Print job processing errors | Reduced by 90% |
| Customer customization success | 4.7/5 rating from users |
| Order volume handling | 5x scale supported seamlessly |
| Vendor onboarding | Onboarded 100+ vendors in 2 months |
Post-Delivery & Ongoing Support
DEIENAMI provided complete documentation, training, and transition to the product company handling customer relationships. We continue to offer:
- SLA-based support and incident resolution
- New feature rollouts (seasonal products, festival campaigns)
- Integration with WhatsApp-based customer care and ERP tools
- Backend performance optimization and cost control
Why BeniPrint Stands Out
- Not just eCommerce: It’s a production-grade automation platform
- Vendor-friendly: Easy for creators to monetize their art
- Customizable: Built to handle multiple product types and workflows
- Scalable: Can be replicated as a SaaS for other countries/markets
- End-to-end: From frontend to factory floor and doorstep
Thinking of Launching Your Own Custom Product Business?
Whether you’re a startup, manufacturing company, or creative brand — if you’re looking to digitally transform your custom printing or merchandise business, DEIENAMI can help you design, build, and scale a platform tailored to your vision.
Let’s build the next big thing together.
