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Building a Scalable On-Demand Home Services Platform: Case Study

Platform Type: Cross-Platform Mobile App + Admin Backend
Tech Stack: Flutter · Golang · PostgreSQL · Redis · RabbitMQ
Developed By: DEIENAMI

Overview

In today’s fast-paced world, people expect services to be accessible, reliable, and instant. We engineered a robust on-demand services app that connects users to verified service professionals—such as plumbers, electricians, AC technicians, mechanics, and more—with just a few taps.

Built to serve multiple cities and regions, the app simplifies day-to-day challenges while helping skilled service providers build a digital-first business. Whether it’s a leaking faucet or a car that won’t start, our platform makes help available—fast, secure, and at scale.

Client Needs & Project Vision

The goal was to develop a hyperlocal, real-time marketplace for home and roadside services with a seamless mobile experience. Key requirements included:

  • Cross-platform mobile app (Android and iOS)
  • Real-time provider discovery and geo-location based matching
  • Dynamic queue management to handle peak-time loads
  • Secure online payment integration and receipts
  • Support for multi-city operations and admin controls
  • Scalable backend that supports growth without performance drop
  • Live job status tracking with notifications for both parties

Our Solution

DEIENAMI developed a feature-rich, scalable solution that bridges end-users and service providers through an intuitive and responsive app experience. The platform supports multiple roles—Customers, Service Providers, and Admins—through a single unified backend.

Key Features Delivered

For Customers:

  • Real-time booking based on service type & location
  • Live tracking of service professional’s route & ETA
  • Secure payments via integrated payment gateways
  • View past bookings, download invoices
  • Rate and review completed services

For Service Providers:

  • Smart job allocation and acceptance system
  • Wallet for earnings and payouts
  • Availability scheduling and location management
  • Job history and income reports

For Admins:

  • City-wise control of service zones
  • Provider onboarding and verification workflows
  • Analytics dashboards for revenue, bookings, and usage
  • Service category and pricing configuration

Tech Architecture

ComponentTechnology UsedRole in System
Mobile AppFlutterUnified Android/iOS experience with native feel
Backend APIsGolang (Gin + gRPC)Ultra-fast APIs with concurrency handling
DatabasePostgreSQLStructured storage for users, jobs, payments
Queue ManagementRabbitMQDecoupled job and notification handling
Cache LayerRedisSpeed up user sessions, job lookups
HostingAWS EC2 & RDSScalable cloud infrastructure with backups
Notification ServiceFirebase Cloud Messaging (FCM)Push notifications on bookings and status

Engineering Highlights

  • Geo-Spatial Matching: Real-time provider availability and distance filtering using PostgreSQL’s PostGIS extension
  • Smart Queueing: RabbitMQ-powered job queueing with provider response timeout logic
  • Session Management: Redis used to cache provider location, job state, and session tokens
  • Resilient Microservices: Backend modules loosely coupled with retry policies for failed jobs
  • Secure Payments: Integrated with Razorpay and Stripe for different regional rollouts
  • Data Compliance: Secure role-based access and audit trail features for admin operations

Results & Impact

KPIOutcome Achieved
Booking Confirmation Time< 5 seconds average response
System Uptime99.98% across peak demand
User Adoption3x faster than legacy systems in pilot
Admin Ticket VolumeReduced due to improved UX and status updates
Operational ExpansionSeamless scaling to 5+ cities in Phase 1

Value Delivered

  • Fast MVP to Market: Delivered core functionality within 12 weeks, allowing client to validate early
  • Low Cost of Scaling: Efficient backend and infra choices ensured hosting costs stayed under budget
  • Business Empowerment: Local service providers received tools to digitize their income streams
  • Future-Ready System: Modular backend ready for multi-language and franchise expansion

Post-Launch Support

  • Regular patch releases and performance tuning
  • User onboarding flows and helpdesk system integration
  • Continuous integration pipeline and rollback support
  • Ongoing development of premium features (subscriptions, loyalty, referrals)

Why DEIENAMI?

With a product engineering mindset, DEIENAMI builds custom platforms that balance speed, scale, and user experience. We don’t just build apps—we solve for business value, designing every system with ROI, maintainability, and security in mind.

Rahul Raj
Rahul Raj
https://deienami.com

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