Digitizing Real Estate Discovery for a Modern, Mobile-First World
At DEIENAMI, we partnered with a real estate solution provider to develop a comprehensive property marketplace platform designed to simplify the process of buying, selling, and renting real estate. The goal was to create a powerful yet intuitive digital ecosystem that connects property owners, agents, and buyers through web and mobile apps—driving efficiency, transparency, and growth across residential and commercial real estate markets.
The Challenge
The client needed a full-featured real estate marketplace that could:
- Manage multiple property types (residential, commercial, rental)
- Enable direct interaction between agents and users
- Provide advanced filtering for property discovery
- Offer regional customization (languages, currencies, units)
- Support a monetization model through subscriptions and ads
They also required a platform that could scale to different geographies and serve as a central hub for property exploration, communication, and transactions.
The Solution
We engineered a robust real estate platform with a dual focus on user experience and operational efficiency. The system enables:
Core User Features:
- Smart Property Listings: With image galleries, videos, maps, amenities, pricing, and furnishing status
- Advanced Search Filters: Location, budget, type, BHK, furnishing, amenities, etc.
- Property Scheduling: Users can request and schedule site visits
- In-app Communication: Direct messaging with property owners and agents
- Offer & Inquiry Submission: Buyers and renters can submit offers directly
Admin & Agent Capabilities:
- Listing Moderation and approval workflows
- Subscription Management (Free, Premium, Featured Listings)
- Banner Ad Management for additional monetization
- Dashboard Analytics: Views, leads, conversion metrics, and engagement insights
- Role-Based Access Control for brokers, agencies, owners, and tenants
Globalization Features
- Multi-language & Multi-currency support
- Geo-location services to suggest properties based on user location
- Regional customization (date format, pricing units, distance metrics)
Technology Stack
| Component | Technology |
|---|---|
| Backend API | .NET Core |
| Frontend (Web) | Vue.js |
| Database | PostgreSQL |
| Hosting | AWS EC2 + S3 |
| Mobile Apps | React Native / Flutter-ready architecture |
| DevOps | CI/CD, Dockerized Deployment |
| Security | OAuth 2.0, SSL, Data Encryption |
Business Impact
- 🏘️ Increased Listings & Engagement: Faster onboarding of agents and owners
- 📲 Higher Lead Conversions: Due to real-time chat, filtering, and mobile-first design
- 💸 Revenue-Ready: Through monetization modules like premium listings & ads
- 🌐 Geographically Scalable: Built to adapt across regions with minimal code changes
DEIENAMI’s Role
Our team led the complete engineering lifecycle:
- Product architecture & database schema for real estate-specific data
- UX design with mobile-first responsive layouts
- .NET backend engineering with API-first approach for future mobile apps
- Vue.js frontend optimized for dynamic loading and speed
- Admin & moderation tools built for non-technical users
- AWS deployment, performance optimization, and security hardening
- Post-launch support, upgrades, and custom module development
Why This Matters
Whether you’re building a city-specific property listing site, a multi-vendor agency portal, or an end-to-end real estate SaaS, this platform serves as a foundational blueprint.
At DEIENAMI, we help clients in real estate launch faster, scale better, and monetize effectively with custom tech solutions built to last.
